Account Lead.
With music’s unique ability to connect people in mind, we set off to develop a campaign around the most relevant platform where the target demographic engaged with music, Musical.ly (now TikTok). Our task was to generate positive brand awareness and product association to increase the target market’s intent to purchase Pepsi.
The campaign generated more than 40,000 participations and more than 10 million views over the final video, generating a positive brand awareness and product association increasing the target market’s intent to purchase Pepsi.