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Netflix: Narcos Season 2 Launch

Account lead.

People really hate to talk about Pablo Escobar in Latin America. The sour memories left and the current problem of the famous drug cartels is a sensitive subject in the region. So how do we promote Netflix’s Narcos, a show whose main character is the Pablo Escobar, to a crowd that wants nothing to do with him? We give them a chance to sing their frustration away with the ultimate roast song.

Resutls: 2.8 millions combined views, more than 10 thousands comments and 31 thousands social sharings.

Paquita la del Barrio sings to Pablo Escobar